The Geography of Thought

'The Geography of Thought' documents Richard Nisbett's groundbreaking international research in cultural psychology and shows that people actually think about - and even see - the world differently because of differing ecologies, social structures, philosophies, and educational systems that date back to ancient Greece and China. As a result, East Asian thought is 'holistic' - drawn to the perceptual field as a whole and to relations among objects and events within that field. By contrast, Westerners focus on salient objects or people, use attributes to assign them to categories, and apply rules of formal logic to understand their behavior.